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      "text": "There's strong alignment between the Breakthrough Brigade and organisations that are financially performing: 78% of the Breakthrough Brigade cohort are generating at least £10 billion in annual revenue, with one quarter (24%) generating in excess of £50 billion. This group is also at least twenty percentage points more likely to have over 50,000 employees (64%, compared to 44% for Incrementalists). We also found the Breakthrough Brigade are most likely to be US-based, followed by the UK, the Netherlands, and then the Nordics.",
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