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  "documentTitle": "Breakthrough Brigade Innovation Growth",
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  "notes": "The chart illustrates gaps in innovation capabilities across different groups.",
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      "text": "Unlike the Breakthrough Brigade, these groups are rarely able to commercialise their breakthrough innovations – let alone do so repeatedly.",
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      "text": "Figure 5: Incrementalists and the Breakthrough Brigade: by innovation stage",
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      "text": "Our analysis across the stages of innovation uncovered two sub-categories of Incrementalists. While all respondents have appetite for breakthrough innovation (see Figure 5), we then encounter: Blocked Brains, who find it difficult to generate and identify novel ideas. Conceptualists, who are better at generating novel ideas but often fail to commercialise them.",
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      "text": "The incrementalists",
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