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  "documentTitle": "Breakthrough Brigade Innovation Growth",
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  "notes": "Figure 3 shows a grouped bar chart comparing ROI performance across five categories (1-2%, 3-5%, 6-10%, 11-15%, 16%+).",
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      "text": "The Breakthrough Brigade is more likely to seek out, and achieve, considerably higher ROI rates than Incrementalists when it comes to both breakthrough innovation and incremental innovation.",
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      "text": "Incrementalists (solid blue) vs Breakthrough Brigade (hatched yellow)",
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      "text": "We found that those who master breakthrough innovation become, by proxy, better at all innovation. The Breakthrough Brigade is more likely to seek out, and achieve, considerably higher ROI rates than Incrementalists when it comes to both breakthrough innovation and incremental innovation. It’s an important reminder that the focus on breakthrough innovation isn’t instead of incremental innovation, which will always be needed, but in addition.",
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      "text": "Figure 3: ROI achieved on breakthrough innovation",
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