{
  "docId": "019dd923-5ca1-7489-b639-d28a42c78a26",
  "docSlug": "e5c5ff058d677f50",
  "documentTitle": "CO2 Emissions Report",
  "authorId": "PAConsulting",
  "authorName": "PA Consulting",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 36,
  "pageCount": 44,
  "prevPage": 35,
  "nextPage": 37,
  "slideType": "client_example",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses a background image of a road in a mountainous landscape to evoke automotive themes.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-d28a42c78a26/36",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-d28a42c78a26",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-d28a42c78a26.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-d28a42c78a26#slide-36",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Despite its higher emissions target, JLR needs to focus on electrification and efficiency to avoid fines.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-d9f2-7379-9e8a-bf30a4dc6c8d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "CO2 emissions: 130.6g/km",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-d9f2-7379-9e8a-c2e9475f09da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.27,
        "x": 0.22,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "Owned by India's Tata Motors, Jaguar Land Rover Ltd (JLR) has two premium brands: Jaguar and Land Rover. As it sells fewer than 300,000 cars a year, JLR has a higher emissions target of 130.6g/km. Our forecast shows its CO2 emissions should drop from 151.5g/km today to 135g/km in 2021, leaving it with relatively low fines of €93 million. JLR plans to launch every new model with an electrified option from 2020. To achieve this, it announced further investment in electrification in the UK, with its Wolverhampton Engine Manufacturing Centre producing electric drive trains and a new battery assembly centre coming to Warwickshire.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16de5096-da5a-4bae-9ce5-f321f674075f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.27,
        "x": 0.51,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "It launched its first mass-produced BEV, the i-Pace, in 2019. This was the first electrified SUV among established brands. We expect PHEV and BEV sales to take a 13 per cent share of JLR's portfolio in Europe by 2021. Despite its higher emissions target, JLR needs to focus on electrification and efficiency to avoid fines. The company could also be affected by Brexit and, if sales increase above the 300,000-car limit, the targets will move far out of reach.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c2061fa4-bd1e-49a0-b308-15ddef29e2f6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "© PA Knowledge Ltd. | January 2020",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "782b0c9f-c53c-4fe5-96be-6f047be3a3bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.3,
        "x": 0.22,
        "y": 0.21
      },
      "kind": "title",
      "text": "JAGUAR LAND ROVER LTD",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "244c3d54-b5d6-4f95-bdd8-90f776fb89b3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.05,
        "y": 0.04
      },
      "kind": "title",
      "text": "CO2 EMISSIONS ARE INCREASING. CAR MAKERS MUST ACT",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd7d8962-0d76-4141-bec4-bc1bbfccb0aa",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "5de119b6-c3e0-4564-8ee5-a9472766edc0",
      "evidence": "Owned by India's Tata Motors, Jaguar Land Rover Ltd (JLR) has two premium brands: Jaguar and Land Rover.",
      "confidence": 0.7
    },
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "5ed68da4-d5b7-4003-8258-b7bf8501d56c",
      "evidence": "Despite its higher emissions target, JLR needs to focus on electrification and efficiency to avoid fines.",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 36,
      "from": 19,
      "beatId": "161355c9-f1b0-4c12-bb74-09ece3578cf9",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The document provides strategic options and case studies for car makers to reduce CO2 emissions.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 36,
      "from": 19,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "8404e658-320b-49d8-acc7-2df62fbc09bc",
      "evidence": "The document provides strategic options and case studies for car makers.",
      "position": 1,
      "objective": "Provide solutions for car makers to reduce CO2 emissions",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
      "confidence": 0.6,
      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}