{
  "docId": "019dd923-5ca1-7489-b639-d28a42c78a26",
  "docSlug": "e5c5ff058d677f50",
  "documentTitle": "CO2 Emissions Report",
  "authorId": "PAConsulting",
  "authorName": "PA Consulting",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 33,
  "pageCount": 44,
  "prevPage": 32,
  "nextPage": 34,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 5,
  "notes": "The slide uses a large background photo of the Siegestor in Munich, suggesting a European context.",
  "elementsJson": [
    "photo",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-d28a42c78a26/33",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-d28a42c78a26",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-d28a42c78a26.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-d28a42c78a26#slide-33",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Our forecast shows that FCA's CO2 emissions will drop from 125.4g/km today to 119.8g/km in 2021. That's a long way off its target of 92.8g/km, meaning it could see fines of €2.4 billion.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-d9f2-7379-9e8a-527ee1812813",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.515,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dfafb99f-7a8c-4089-b6bc-91fd142cd705",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "CO2 emissions: 119.8g/km",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-d9f2-7379-9e8a-5591a1588a6d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.285,
        "w": 0.265,
        "x": 0.219,
        "y": 0.302
      },
      "kind": "paragraph",
      "text": "The Fiat Chrysler Automobile Group (FCA) has five brands in Europe: Fiat/Abarth, Alfa-Romeo, Lancia, Jeep and Maserati. Our forecast shows that FCA's CO2 emissions will drop from 125.4g/km today to 119.8g/km in 2021. That's a long way off its target of 92.8g/km, meaning it could see fines of €2.4 billion. While FCA was always going to struggle to meet the target, it took a significant step backwards in 2018, putting it at risk of one of the biggest fines. Our analysis suggests its pooling agreement with Tesla will have minimal impact on its ability to meet its targets, with PHEV and BEV sales making up around six per cent of its portfolio in Europe by 2021.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "40ccc01a-ceab-4f38-a8d5-f561cfb782a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.285,
        "w": 0.265,
        "x": 0.515,
        "y": 0.302
      },
      "kind": "paragraph",
      "text": "With the PSA merger, FCA gained access to an e-mobility platform that's ready to implement into their portfolio. Our forecast reflects FCA's late start in the electrification transformation and portfolio of mostly combustion engines. The main challenges for FCA will be in updating and integrating the PSA platform into its portfolio to minimise fines. If the announced electrification of all FCA brands (including Alfa Romeo, Maserati and Jeep) takes place in 2022/23, Fiat could shake up the entry-level car market while Alfa does the same for the mid-range. However, the Jeep portfolio and its related strategy still presents a risk for FCA.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cae0df72-32fc-4f0f-8a77-0b0957b10524",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.012,
        "w": 0.255,
        "x": 0.726,
        "y": 0.045
      },
      "kind": "title",
      "text": "CO2 EMISSIONS ARE INCREASING. CAR MAKERS MUST ACT",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e85033e2-9eb0-41a2-8d55-de143c54d58d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.034,
        "w": 0.425,
        "x": 0.219,
        "y": 0.203
      },
      "kind": "title",
      "text": "FIAT CHRYSLER AUTOMOBILE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6873573-2ce6-4bf3-973d-7f8f0405abc2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "127c0093-613d-4366-babb-825c875fda5b",
      "evidence": "The Fiat Chrysler Automobile Group (FCA) has five brands in Europe: Fiat/Abarth, Alfa-Romeo, Lancia, Jeep and Maserati.",
      "confidence": 0.7
    },
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "d28ca704-122d-43d2-9cc3-0dfd2aeca71d",
      "evidence": "Our forecast shows that FCA's CO2 emissions will drop from 125.4g/km today to 119.8g/km in 2021. That's a long way off its target of 92.8g/km, meaning it could see fines of €2.4 billion.",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 36,
      "from": 19,
      "beatId": "161355c9-f1b0-4c12-bb74-09ece3578cf9",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The document provides strategic options and case studies for car makers to reduce CO2 emissions.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 36,
      "from": 19,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "8404e658-320b-49d8-acc7-2df62fbc09bc",
      "evidence": "The document provides strategic options and case studies for car makers.",
      "position": 1,
      "objective": "Provide solutions for car makers to reduce CO2 emissions",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
      "confidence": 0.6,
      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}