{
  "docId": "019dd923-5ca1-7489-b639-d28a42c78a26",
  "docSlug": "e5c5ff058d677f50",
  "documentTitle": "CO2 Emissions Report",
  "authorId": "PAConsulting",
  "authorName": "PA Consulting",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 31,
  "pageCount": 44,
  "prevPage": 30,
  "nextPage": 32,
  "slideType": "client_example",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 4,
  "notes": null,
  "elementsJson": [
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-d28a42c78a26/31",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-d28a42c78a26",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-d28a42c78a26.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-d28a42c78a26#slide-31",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We forecast its CO2 emissions will fall from 130.4g/km today to 114.1g/km in 2021 but it will still miss its 103.1g/km target and face fines of €997 million.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-d9f2-7379-9e88-f9889b4e7587",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "CO2 emissions: 114.1g/km",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-d9f2-7379-9e88-fc2cebe22a10",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.245,
        "x": 0.515,
        "y": 0.303
      },
      "kind": "paragraph",
      "text": "Electrification is one of the four cornerstones of the Daimler strategy. In recent months, they've invested in battery supply and carbon-free battery production. The challenge they face is how to accelerate sales to meet their commitments.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "72eb768a-9d41-41f5-b596-51009a87ca8e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.245,
        "x": 0.219,
        "y": 0.495
      },
      "kind": "paragraph",
      "text": "Daimler's plans include the launch of a fully-electric brand, EQ, that will run in parallel with Mercedes-Benz. It will have ten fully electric vehicles by 2022 and an extended product range including wall boxes for home charging.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7c53f628-8271-4f39-a0bb-dd1866bd574a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.245,
        "x": 0.219,
        "y": 0.303
      },
      "kind": "paragraph",
      "text": "Daimler is a premium manufacturer that owns the Mercedes-Benz, Smart and EQ brands in Europe. We forecast its CO2 emissions will fall from 130.4g/km today to 114.1g/km in 2021 but it will still miss its 103.1g/km target and face fines of €997 million.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aee16acb-65f4-483b-8986-c464305b518c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.245,
        "x": 0.726,
        "y": 0.045
      },
      "kind": "title",
      "text": "CO2 EMISSIONS ARE INCREASING. CAR MAKERS MUST ACT",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3276cab8-5a1b-4007-9a6a-d74da0bf5657",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.192,
        "x": 0.219,
        "y": 0.205
      },
      "kind": "title",
      "text": "DAIMLER AG",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "071561b7-3733-40f6-b0eb-aa113b2b7a97",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "29449285-01bc-49f1-a280-60eaafdb3b9f",
      "evidence": "Daimler is a premium manufacturer that owns the Mercedes-Benz, Smart and EQ brands in Europe.",
      "confidence": 0.7
    },
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "3cea7c9f-71f0-4c5d-b4b4-8d2b71675c0a",
      "evidence": "We forecast its CO2 emissions will fall from 130.4g/km today to 114.1g/km in 2021 but it will still miss its 103.1g/km target and face fines of €997 million.",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 36,
      "from": 19,
      "beatId": "161355c9-f1b0-4c12-bb74-09ece3578cf9",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The document provides strategic options and case studies for car makers to reduce CO2 emissions.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 36,
      "from": 19,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "8404e658-320b-49d8-acc7-2df62fbc09bc",
      "evidence": "The document provides strategic options and case studies for car makers.",
      "position": 1,
      "objective": "Provide solutions for car makers to reduce CO2 emissions",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
      "confidence": 0.6,
      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}