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  "documentTitle": "Innovation for Sustainability Plastics",
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      "text": "balance ambition with attainment to engage and inspire: while audacious goals inspire customers and employees, and galvanize action, key stakeholders will also want to see signs of realistic, incremental improvements - not just grand statements of intent. Balancing the two will create a sense of momentum towards the ambition",
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      "text": "build the case for profitable purpose: customers, shareholders, investors and legislators are all looking to businesses to become more sustainable. Responding ahead of time will position you as a leader, uncover new market opportunities, recapture worth and provide a reason to overhaul legacy technologies, supply chains and processes",
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      "text": "look beyond your walls and embrace the disruptors: numerous start-ups are showing what can be achieved with the right mindset and approach to innovation. In response, incumbents need to not just think like a disruptor, but reach out to them to help solve the plastics problem in a systemic, cooperative way.",
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      "text": "Working together, PA Consulting and D/SRUPTION led a pioneering research project to discover how CPG companies and retailers are delivering sustainable plastics and packaging solutions. Based on empirical insights from change leaders in world-leading organisations, our report identifies the main drivers of sustainable innovation and the risks and rewards associated with sustainability initiatives - and provides three strategies for sustainable plastics and packaging: less plastic, better plastic or no plastic.",
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      "text": "Less plastic means looking toward packaging solutions and innovations that minimise the amount of plastic used without compromising on functionality or, in some cases, branding. Better plastic relies on a wider, integrated circular economy approach across your supply chain, which allows the plastic you use to be recycled or reused. And the no plastic strategy entails the avoidance and elimination of plastic, primarily through a switch to alternatives that are biodegradable or compostable.",
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      "text": "Our report outlines the considerations associated with each approach. For example, leaders considering a 'less plastic' strategy will need to think about whether more durable or thinner plastic could meet their product requirements, or whether refillables could be a strategic option. Those moving to a 'better plastic' strategy will need to think beyond existing product life cycles to the end-of-life of biodegradable products - labelling them in a way that makes their intended destination clear to consumers and recycling plants. And those looking to deliver a 'no plastic' strategy will want to conduct a thorough life cycle analysis of any plastic substitutes to avoid any nasty surprises.",
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