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      "text": "In general, organisations can take one of three approaches to sustainability: do nothing, move cautiously or set enthusiastic and ambitious targets.",
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      "text": "In general, organisations can take one of three approaches to sustainability: do nothing, move cautiously or set enthusiastic and ambitious targets. Inaction isn't an option for organisations that want to succeed in the future as consumers, investors and regulators pile on the pressure. And the decision on whether to move cautiously or set ambitious targets should be based on the organisation's size, capacity, audience, product, industry and ambition. A start-up, for example, might be able to afford to scrap plastic packaging entirely because they don't have a vast, expensive infrastructure based around a particular material. Whereas a huge CPG may be unable to totally abandon its plastic packaging for one product but could work to improve it in some way. As leaders take steps towards improving their approach to plastics and packaging, we recommend they build the case for profitable purpose, balance ambition with attainment to engage and inspire, and look beyond their walls and embrace the disruptors.",
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      "text": "STEPS TOWARDS SUSTAINABLE PLASTICS AND PACKAGING",
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