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  "documentTitle": "Innovation for Sustainability Plastics",
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      "text": "QUICK TIPS\nWhen moving to a ‘no plastic’ strategy, leaders should:\n- think beyond product life to life cycle impact and ensure products are clearly labelled as recyclable or biodegradable\n- tackle one product at a time, iterating and improving as you evolve your approach\n- consider the extent of liability for when consumers bring their own containers\n- ensure other messaging is doubly effective if you stand to lose brand imagery and additional information.",
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      "text": "SENSE AND SUSTAINABILITY\nTechnology has an important role to play in facilitating the abandonment of plastic packaging. As the Internet of Things (IoT) expands, sensor technology has become more compact, more accurate and more accessible. In CPG and retail supply chains, items can be fitted with sensors to relay information about their condition and whereabouts in the supply chain. At the moment, these sensors are attached to packaging. However, products without packaging must still be tracked to improve supply chain visibility. A potential solution has been trialled by the Swiss Federal Laboratories for Materials Science and Technology (Empa), in which fruit-shaped sensors are added to shipments of produce to measure humidity, heat and other metrics about the product’s journey. The ability to monitor unpackaged items could help build the confidence of CPGs and retailers and encourage them to consider ‘no plastic’ as a viable option.",
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      "text": "When moving to a ‘no plastic’ strategy, leaders should: think beyond product life to life cycle impact and ensure products are clearly labelled as recyclable or biodegradable.",
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      "text": "A successful ‘no plastic’ strategy is the ultimate goal but is fraught with difficulties. Some biodegradable materials, for example, may seem much better for the environment but release methane if they are buried instead of composted in the appropriate way. As pointed out by David Foster of Halo Coffee, there’s an important distinction to be made between ‘home compostable’ and ‘industrially compostable’. In many cases, a material can be branded as ‘compostable’ but needs to be collected and industrially processed in an anaerobic digestion system to control the temperatures needed for decomposition. Prior to end-of-life, compostable materials must protect the product, be clearly labelled and accompanied by an informative marketing campaign.\n\nRemoving packaging entirely is a growing trend across major supermarkets. However, concerns over hygiene and impact on product life remain, particularly when it comes to ‘bring your own container’ initiatives and ensuring these are clean and fit for purpose. Single use plastics provide a lightweight protective barrier against oxygen, moisture and other contaminants. Take away the plastic and more produce will have to be thrown away. There’s then the added dimension of taking away the material on which storage advice, nutritional information and brand identity are displayed. Packaging remains the most powerful way to attract and engage with customers, so other messaging channels will need to be doubly effective.\n\nEliminating plastic may be the ultimate goal but technology is still playing catch up. The reality is that few companies today can feasibly operate without plastic, and vowing to remove all plastics from certain products is an admirable but highly risky strategy. That said, by tackling products in sequence, organisations can use their learnings to gradually eliminate plastics one product line at a time.",
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      "text": "CONSIDERATIONS FOR A ‘NO PLASTIC’ STRATEGY",
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