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  "documentTitle": "Innovation for Sustainability Plastics",
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      "kind": "callout",
      "text": "SUPERMARKET SWEEP: Other grocery giants are following in Morrisons' footsteps by completely removing plastics from parts of their business.",
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      "text": "THE COMPOSTABLE CRAZE: Companies with ambitious, experimental mindsets have proven that alternative materials are a viable and commercially sound way to push aside plastic.",
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      "text": "PulPac's process uses less energy and is lower cost than current wet-pulp solutions available on the market.",
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      "text": "PulPac, a Swedish start-up, was founded by packaging consultants Linus and Ove Larsson who wanted to develop a sustainable alternative to plastics...",
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      "kind": "quote",
      "text": "We were fortunate to get a great idea and be able to patent it... However, we had a dilemma. We had the IP and decided to offer PulPac on a license basis...",
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      "text": "There is a significant market opportunity right now for start-ups in the sustainability space... PulPac has innovative materials but needed a partner like PA...",
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      "text": "There is a significant market opportunity right now for start-ups in the sustainability space, says Linus Larsson, CEO of PulPac.",
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