{
  "docId": "019dd923-5ca1-7489-b639-cd2581c1ed9c",
  "docSlug": "290bf7c089ff9fd3",
  "documentTitle": "Innovation for Sustainability Plastics",
  "authorId": "PAConsulting",
  "authorName": "PA Consulting",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "pageNumber": 20,
  "pageCount": 27,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "Includes a secondary case study on the right side titled 'IT'S A WRAP' regarding National Trust and Advanced Direct Mail.",
  "elementsJson": [
    "paragraph",
    "callout_box",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-cd2581c1ed9c/20",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-cd2581c1ed9c",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-cd2581c1ed9c.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-cd2581c1ed9c#slide-20",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.75,
        "y": 0.395
      },
      "kind": "callout",
      "text": "IT'S A WRAP",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae1adbe2-e56f-4aee-9a74-104a2c6c4b06",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "The National Trust first used potato starch-based BIOPLAST 300 wrapping for its summer 2018 members' magazine.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-d9f1-764a-82f2-6500bcebf74f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.5,
        "x": 0.5,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8223e357-b0c4-47a3-9e59-3ec265224405",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.255,
        "w": 0.205,
        "x": 0.272,
        "y": 0.271
      },
      "kind": "paragraph",
      "text": "For Morrisons, this 'no plastic' route is one strand of a wider 'less plastic' strategy. By 2025, the supermarket expects to reduce plastic packaging by 25 per cent, develop recyclable, reusable or compostable plastic packaging, have an average of 30 per cent recycled content in plastic packaging and eliminate unnecessary single use plastic items. To date, 9,000 tonnes of plastic have been removed or made widely recyclable from Morrisons branded products, and 81 per cent of the company's own brand plastic packaging is now recyclable.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0e2794c-4a6f-4f48-b3cf-f71c2db1f6b8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.205,
        "x": 0.052,
        "y": 0.519
      },
      "kind": "paragraph",
      "text": "The decision to roll out Loose Produce was made following a 10 month trial in three Morrisons stores where the amount of loose fruit and veg bought by customers increased by an average of 40 per cent.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c87c855f-baac-4e5d-a63f-b9df8c6afe53",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.105,
        "w": 0.205,
        "x": 0.75,
        "y": 0.435
      },
      "kind": "paragraph",
      "text": "The National Trust first used potato starch-based BIOPLAST 300 wrapping for its summer 2018 members' magazine. The wrapping, sourced by mailing company Advanced Direct Mail, states it is 'OK compost HOME' certified, which means it can be disposed of with food waste, garden compost or in green council recycling bins.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e2f4e7bf-68e1-4e4b-842e-2971735e89dc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.105,
        "w": 0.205,
        "x": 0.052,
        "y": 0.271
      },
      "kind": "paragraph",
      "text": "Rather than replacing plastic packaging with an alternative material, other retailers have simply removed plastic from parts of their business. Supermarket chain Morrisons, for example, will roll out its Loose Produce initiative in 60 stores over the course of 2019.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb948bac-3088-4458-8497-c41c9cfed451",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Our own research says that plastic reduction is now the third most important issue to Morrisons' customers, says Cook.",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-d9f1-764a-82f2-6b6185805611",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.135,
        "x": 0.048,
        "y": 0.112
      },
      "kind": "title",
      "text": "CASE STUDY:",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d97b3f74-fdc7-4d92-8190-03f21bd2f427",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.165,
        "x": 0.048,
        "y": 0.182
      },
      "kind": "title",
      "text": "MORRISONS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6d01154-10db-4107-8e24-9a38345370a9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 22,
      "from": 9,
      "beatId": "ca516b7a-f4f7-4f75-89df-66c353bfbc66",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The document presents various strategic options and case studies for tackling sustainable plastics and packaging.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 22,
      "from": 9,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "4303092f-4290-4d8b-9d66-364848a0e4a8",
      "evidence": "The document presents various case studies and strategic options.",
      "position": 2,
      "objective": "Strategic options for tackling sustainable plastics and packaging",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}