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      "text": "More novel plastic alternatives are also becoming popular. Notpla has developed a seaweed-based, biodegradable material. It's cost competitive with plastic and uses nine times less energy to produce.",
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      "text": "The third, most ambitious, approach to sustainable plastics and packaging is to completely abandon its use. 'No plastic', of course, is a highly debatable term. Despite some market innovations to abandon plastic entirely, it remains difficult to create, market and distribute products for the mass market without using plastic in some sense.",
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      "text": "Aluminium is really important for us, says Nick Brown, Coca-Cola's Head of Sustainability.",
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