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  "documentTitle": "Innovation for Sustainability Plastics",
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      "text": "Changing the way that plastic products and packaging are designed is about incremental improvement, rather than drastic steps that could, if misjudged, compromise the entire organisation.",
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      "text": "Contrary to media portrayals, plastic itself is not the problem. It's the way plastic is used, consumed and discarded. Consider, for instance, a bright pink bleach bottle. Even if the plastic itself can be recycled, the pink dye would contaminate recycling waste streams once it's melted down. To avoid contamination, the recycling plant rejects the bottle and it ends up in landfill. The same can be said for packages that use a combination of recyclable and non-recyclable materials. Consumers, ever driven by convenience, are less likely to recycle a product if it requires additional effort. If the bleach bottle has a non recyclable cap that needs to be removed from the bottle before it can be recycled, the majority of consumers will throw it away.",
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      "text": "Changing the way that plastic products and packaging are designed is about incremental improvement, rather than drastic steps that could, if misjudged, compromise the entire organisation. Possible strategies for CPGs and retailers include using more durable plastic that can be reused by the consumer, or following Mondelēz's reduction route by sourcing thinner and lighter plastic. Often, the recyclability of a plastic product is reliant on the labelling or colours used to entice buyers. If a plastic package could be designed using vegetable inks, for example, there's a greater chance it'll be recycled.\n\nIn some cases, the physical properties of plastic don't need to change for it to become ‘better’. If brands can educate consumers about how to reuse or appropriately recycle plastic packaging and products, the material's lifespan is extended and instantly becomes more valuable. CPG and retail companies can influence consumer behaviour around plastics by making sure the material is recycled in the right way. As a result, waste management and recycling firms will be able to accept a higher volume of recycled items. Plastics can therefore become ‘better’ through clear messaging and the encouragement of behavioural change.",
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      "text": "BETTER PLASTIC",
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