{ "docId": "019dd923-5ca1-7489-b639-cd2581c1ed9c", "docSlug": "290bf7c089ff9fd3", "documentTitle": "Innovation for Sustainability Plastics", "authorId": "PAConsulting", "authorName": "PA Consulting", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 12, "pageCount": 27, "prevPage": 11, "nextPage": 13, "slideType": "industry_trends", "function": "summarize", "density": "dense", "nDataPoints": 0, "notes": null, "elementsJson": [ "photo", "callout_box", "paragraph" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5ca1-7489-b639-cd2581c1ed9c/12", "deckHref": "/decks/019dd923-5ca1-7489-b639-cd2581c1ed9c", "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-cd2581c1ed9c.json", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-cd2581c1ed9c#slide-12", "components": [ { "bbox": { "h": 0.2, "w": 0.31, "x": 0.552, "y": 0.275 }, "kind": "callout", "text": "QUICK TIPS\nWhen moving to a 'less plastic' strategy, leaders should:\n- set tangible targets internally and externally and monitor these for impact and iteration\n- conduct a thorough life cycle analysis of any plastic substitutes\n- align action with consumer trends, brand identity and customer feedback.", "attrs": null, "subkind": "primary", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "e9e75f0a-a5b3-49ee-a687-66d7d2ed8eb4", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "callout", "text": "When moving to a 'less plastic' strategy, leaders should: set tangible targets internally and externally and monitor these for impact and iteration; conduct a thorough life cycle analysis of any plastic substitutes; align action with consumer trends, brand identity and customer feedback.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd951-d9f1-764a-82f1-aaea39e42bb4", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.25, "w": 0.25, "x": 0.04, "y": 0.183 }, "kind": "list", "text": "THE FLIGHT AGAINST PLASTICS\nIn response to criticism around global emissions and environmental impacts, aviation is taking small but significant steps to improve its credentials through 'less plastic' initiatives. In April this year, Etihad became the first major airline to complete a long haul flight without any single-use plastics on board. And Portuguese airline Hi Fly, which operated the world's first single-use plastic-free flight last year, has committed to flying all its own flights free of single-use plastic items by the end of this year.", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "14b4dd8e-99af-4d3e-a48e-62140d74fb57", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.3, "w": 0.25, "x": 0.04, "y": 0.468 }, "kind": "list", "text": "THE LAST STRAW\nOne product that faces mass extinction is the plastic straw - a staple of fast food and coffee chains. More and more organisations are deciding to adopt paper-based straws or asking customers if they want a straw rather than providing one as standard. Starbucks has pledged to eliminate plastic straws globally by 2020. The plastic will be replaced by a recyclable strawless lid as part of the coffee giant's $10m commitment to develop a fully compostable, recycled cup. IKEA is another organisation which will stop offering single use plastic straws in all bistros and restaurants by the same 2020 benchmark. And McDonald's recently drew attention to the issue when it transpired that the UK lacks the required infrastructure to recycle their paper straws.", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "35a7b89d-1764-4952-b412-265eaedae51a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.5, "w": 0.256, "x": 0.721, "y": 0.275 }, "kind": "paragraph", "text": "Using less plastic in products and packaging is a good starting point for organisations that want to take measured steps towards more sustainable solutions. Charting the impact of less plastics on consumers and the supply chain acts as a testing ground for organisations, laying the foundations for steady improvement. It also readies them for legislative change. That said, using less plastic can be confused with inaction if not fuelled by realistic targets. Companies who choose to reduce their plastic use need to build stakeholder confidence and explain how they'll make a lasting impact. They also need to consider the reaction of their customers: what will a product with less plastic look like? Will it still attract buyers? Will there be any impact on quality? The most successful 'less plastic' strategies are those that would go undetected by the market if not for clear marketing campaigns. The 'less plastic' approach is ideal for traditionally risk averse businesses, as it affords them the ability to take gradual action based on empirical evidence. However, as demonstrated by Mondelēz, reducing plastic does not necessarily represent a 'softly, softly' mentality and will eventually require infrastructural alterations.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ac4e0492-98e6-414f-b784-4ec369bc90d9", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.045, "w": 0.35, "x": 0.552, "y": 0.183 }, "kind": "title", "text": "CONSIDERATIONS FOR A 'LESS PLASTIC' STRATEGY", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "1bf0f688-c636-49e1-9c93-8fb602d561b7", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "List presentation", "slug": "list-presentation", "agent": null, "layer": "slide", "matchId": "63ccb1e1-7e7e-45b7-b827-897e23a96c24", "evidence": "When moving to a 'less plastic' strategy, leaders should:", "confidence": 0.7 } ], "frameworks": [], "arcBeats": [ { "to": 22, "from": 9, "beatId": "ca516b7a-f4f7-4f75-89df-66c353bfbc66", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "The document presents various strategic options and case studies for tackling sustainable plastics and packaging.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "loops": [ { "to": 22, "from": 9, "name": "Quick Win Big Bet", "slug": "47-quick-win-big-bet", "bestFor": "Transformation planning, 100-day plans, resource allocation", "matchId": "4303092f-4290-4d8b-9d66-364848a0e4a8", "evidence": "The document presents various case studies and strategic options.", "position": 2, "objective": "Strategic options for tackling sustainable plastics and packaging", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "confidence": 0.7, "description": "Separate initiatives into immediate wins and longer-term strategic bets" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }