{ "docId": "019dd923-5ca1-7489-b639-cd2581c1ed9c", "docSlug": "290bf7c089ff9fd3", "documentTitle": "Innovation for Sustainability Plastics", "authorId": "PAConsulting", "authorName": "PA Consulting", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 11, "pageCount": 27, "prevPage": 10, "nextPage": 12, "slideType": "case_study", "function": "illustrate_case", "density": "overcrowded", "nDataPoints": 2, "notes": "Includes a pull-quote from Jay Gouliard, VP of Global Packaging.", "elementsJson": [ "paragraph", "quote_block" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5ca1-7489-b639-cd2581c1ed9c/11", "deckHref": "/decks/019dd923-5ca1-7489-b639-cd2581c1ed9c", "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-cd2581c1ed9c.json", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-cd2581c1ed9c#slide-11", "components": [ { "bbox": { "h": 0.2, "w": 0.2, "x": 0.28, "y": 0.25 }, "kind": "paragraph", "text": "In October 2018, Mondelēz publicly announced that 100 per cent of its packaging materials would be recyclable by 2025. For the past year, the organisation has undergone what Gouliard describes as a shift in mindset. In keeping with the natural evolution of the sustainability agenda, he explains, one day everything that Mondelēz produces will be recycled. However, this means broadening customer knowledge and awareness.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "3ff05f1e-5524-4d65-925c-b48895b78540", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.3, "w": 0.2, "x": 0.52, "y": 0.25 }, "kind": "paragraph", "text": "By conducting research and staying up to date with general trends, Mondelēz stays as close as it can to the consumer market. When responding to changing customer preferences, though, companies need to be careful to retain their brand identity. Fortunately, packaging doesn't necessarily have to change its fundamental design or aesthetic when made with less plastic. For a confectionary giant with so many instantly recognisable brands, this is another point in favour of a policy of reduction. By setting internal and external targets, Mondelēz are well placed to meet incoming legal requirements that will enforce the use of recycled plastic in packaging.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "54bf9577-3373-42ee-9da8-f2ed58d2b32d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.3, "w": 0.2, "x": 0.05, "y": 0.25 }, "kind": "paragraph", "text": "Mondelēz, the parent company of snacks and confectionary brands such as Cadbury, Oreo and Ritz, uses plastic packaging to ensure products are not contaminated or damaged. When operating at such a large scale, making the smallest change can impact the whole organisation. Nonetheless, in 2014, Mondelēz announced to Jay Gouliard, Vice President of Global Packaging, it would reduce the weight of its packaging material by 65,000 tonnes. According to Jay Gouliard, Vice President of Global Packaging, the company is on track to hit this target by 2020.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "6726f42d-a777-4636-a39c-55596f25a182", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.2, "x": 0.75, "y": 0.45 }, "kind": "paragraph", "text": "Jay Gouliard, Vice President of Global Packaging, Mondelēz", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b91e2c0e-48a1-407b-b045-1cdbfc322cbe", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.2, "w": 0.2, "x": 0.75, "y": 0.25 }, "kind": "quote", "text": "The biggest obstacle that we need to overcome with our strategy in general is to make sure that we educate consumers, and work with consumers so that they understand first of all what they should do with the packaging once they have consumed the product, and what is the right way to recycle or dispose of it.", "attrs": null, "subkind": "pull-quote", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "0e94502b-b1d0-462e-b12d-fade8898f250", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "The biggest obstacle that we need to overcome with our strategy in general is to make sure that we educate consumers, and work with consumers so that they understand first of all what they should do with the packaging once they have consumed the product, and what is the right way to recycle or dispose of it. — Jay Gouliard, Vice President of Global Packaging, Mondelēz", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd951-d9f1-764a-82f1-d03c02a734eb", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.2, "x": 0.05, "y": 0.1 }, "kind": "title", "text": "CASE STUDY: MONDELĒZ", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "4421b525-77f1-40ed-b136-99d0ec2e2467", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 22, "from": 9, "beatId": "ca516b7a-f4f7-4f75-89df-66c353bfbc66", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "The document presents various strategic options and case studies for tackling sustainable plastics and packaging.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "loops": [ { "to": 22, "from": 9, "name": "Quick Win Big Bet", "slug": "47-quick-win-big-bet", "bestFor": "Transformation planning, 100-day plans, resource allocation", "matchId": "4303092f-4290-4d8b-9d66-364848a0e4a8", "evidence": "The document presents various case studies and strategic options.", "position": 2, "objective": "Strategic options for tackling sustainable plastics and packaging", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "confidence": 0.7, "description": "Separate initiatives into immediate wins and longer-term strategic bets" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }