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  "documentTitle": "Innovation for Sustainability Plastics",
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  "notes": "The slide is part of a larger discussion on sustainable packaging strategies, specifically focusing on the first of three categories.",
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      "text": "The first, and perhaps most attractive, approach for CPG and retail companies is 'less plastic'.",
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      "text": "Green plastic bottles",
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      "text": "The first, and perhaps most attractive, approach for CPG and retail companies is 'less plastic'. 'Less plastic' represents a gradual approach to scale back plastics. This might include reducing the thickness and weight of packaging, or replacing certain parts with alternative materials. Responding to the sustainability agenda by using less plastic is a popular choice for large, established organisations, mainly because it doesn't place a massive strain on infrastructure or necessitate huge change. Using less plastic sets a strong foundation for making incremental changes over time without committing to a complete product overhaul.",
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      "text": "Incumbents will also need to reach out to start-up materials providers and those able to re-purpose what was previously wasted. As they do so, they'll have to work in different ways to before. 'There are some very promising start-ups that can't get the connection with the big players because they're treated like a conventional supplier,' says Schoenmakers. 'Start-ups don't operate like that, so big companies have to be much more engaged, coaching them and helping them. They'll feel very nervous to be sharing their secrets with a start-up company but, if they don't help, the start-up won't meet their needs.' Based on these factors and the industry experiences of sustainability experts, we believe there are three categories of response to sustainable plastics and packaging: less plastic, better plastic or no plastic.",
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      "text": "When pursuing a 'less plastic' strategy, organisations must be careful to set tangible targets. Without a defined direction or set of goals, claiming to use less plastic can easily become synonymous with avoidance. One major business that exemplifies the importance of setting achievable targets is multinational food, drinks and confectionary company Mondelēz.",
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