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  "documentTitle": "Innovation Playbook",
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  "notes": "The slide uses a vertical progression to show maturity in innovation capabilities.",
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      "text": "In an integrated operating model, an innovation engine focuses on all forms of innovation: incremental, new products and services, radical and disruptive.",
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      "text": "3. Expert: Focused on all forms of innovation: incremental, products and services, radical and disruptive. Innovation strategy agreed by the Head of Innovation and leadership team. Each functional area has dedicated innovation resources and processes built into their plans tied to business priorities and needs. There's a formal and known practice for innovating (start small, learn quickly, scale fast) that assesses risks and addresses them at pace to remove uncertainty early.",
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      "text": "2. Advanced: Focused on executing ideas. Useful for incremental innovation and developing new products and services but unable to cope with disruption. There's an innovation strategy that's agreed between the business leaders and innovation executives, but innovation is seen as a functional area and not integrated, restricting the ability to scale at pace.",
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      "text": "1. Novice: Focused on generating ideas - a free flow of creativity with primary focus on exploration. Few formal structures within the organisation to deliver innovation, scale or measure performance.",
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      "text": "In an integrated operating model, an innovation engine focuses on all forms of innovation: incremental, new products and services, radical and disruptive. The Head of Innovation and leadership team agree the innovation strategy based on broader business goals. Each functional area has dedicated innovation resources and processes built into their plans. There's a formal process for innovating (start small, learn quickly, scale fast) that assesses risks and addresses them at pace to remove uncertainty early.",
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      "kind": "paragraph",
      "text": "To help you build this mature, integrated operating model, we've combined our extensive global experience to build our Innovation Management Framework, which outlines the four pillars of a successful innovation engine: strategy, system, structure and people. We've also designed a proven five-day Innovation Management Sprint, which ensures you can embed this framework into your operating model quickly. The rest of this playbook shows you how to make the most of these two tools.",
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      "text": "Figure 1. The three stages of an evolving innovation operating model",
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