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  "documentTitle": "Innovation Playbook",
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      "text": "As a business practice, innovation is a constantly evolving differentiator. But organisations are often missing the right model to deliver on innovation. Even today, we see there’s generally no established and accepted way to measure the effectiveness of innovation across an organisation. Innovation is ready for a similar journey of maturation to the one digital and marketing began experiencing 15 years ago. Learning from these functions, addressing redundant operating models will be key. Too many models for innovation deployment focus on generating ideas or delivering in silos. There must be a comprehensive approach to seamlessly integrate the whole business and drive sustained innovation.",
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      "text": "THE EVOLUTION OF THE INNOVATION OPERATING MODEL",
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