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  "documentTitle": "Innovation Playbook",
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      "text": "Aligning the direction for innovation with the corporate purpose and strategy ensures innovation investments empower your business.",
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      "text": "Inputs: innovation maturity assessment, market and technology trends, business strategy and model, customer insight.",
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      "text": "Output: innovation strategy, growth areas, innovation milestones.",
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      "kind": "list",
      "text": "How does the innovation strategy contribute to the business strategy? What are the market and technology trends and customer needs that provide key opportunities? How can we deliver on the innovation strategy?",
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      "text": "Exercises: 1. Build the key components of your innovation strategy. 2. Define growth areas. 3. Define your innovation milestones.",
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      "text": "WHAT: To set your direction for innovation, you need to answer three questions: 1. How does your innovation strategy contribute to your business strategy? 2. What are the market and technology trends and customer needs that offer the best opportunities? 3. How will you deliver on your innovation strategy?",
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      "text": "STRATEGY SETTING THE DIRECTION FOR INNOVATION",
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