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  "documentTitle": "Innovation Playbook",
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  "notes": "Mentions SWOT analysis as a diagnostic tool.",
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      "text": "Before (re)designing your innovation operating model, it's essential to build a clear overview of the current state of innovation at your organisation and where you want to get to.",
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      "text": "survey your workforce to get a view of the ability to innovate, how people perceive innovation and what value it currently delivers to the organisation\nlook at the wider world to understand things like how urgently you must innovate, how others are organising for change and what technology and competences you could leverage.",
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      "text": "By running these exercises, you'll have the inputs you need to start your innovation sprint week. You'll understand your organisation's level of innovation maturity. You'll know what skills you already have in-house. You'll have a clear view of what's happening in your market and the technology trends you can leverage and respond to. And you'll have insights into your customers' real needs and desires.",
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      "text": "Before (re)designing your innovation operating model, it's essential to build a clear overview of the current state of innovation at your organisation and where you want to get to. This overview should answer two questions: what are the strengths, weaknesses, opportunities and threats (SWOT) when implementing innovation within your organisation? And what are the main barriers to, and enablers of, innovation within your market in the short term and long term?",
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      "text": "To answer these questions, you'll need quantitative and qualitative research about your organisation, and in-depth desk research about the wider world. To help you gather this information, we've developed tools for running relevant exercises.",
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      "text": "Prepare - understanding your current state",
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