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  "documentTitle": "Innovation Matters Report",
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      "text": "The organisations that will thrive in this world will be those that continuously innovate around the customer.",
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      "text": "We believe - as our ‘Customer 4.0’ research makes clear - the right response to such unprecedented change starts by fundamentally re-visioning around your customers. Who are they? And how will you help them navigate the complexity of their universe to better achieve the outcomes they are seeking? While you might be used to enticing the customers into your world through your brand and service, you now need to reverse the logic and decide how you are going to fit into their world. For many, we believe this will involve redesigning your business model around the customer.",
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      "text": "As customers today - be that as consumers, citizens or business professionals - we are more empowered than ever before, enabled by proliferating choice and hyperconnectivity. Technology and generational dynamics have changed the way we connect and relate to what is around us, placing us at the centre of our own ecosystem of people and organisations that inform, inspire and influence us.",
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      "text": "Innovation leaders are also increasingly focused on what customers really want in the long term rather than just features, brand or experiences. Organisations that fail to recognise this fundamental shift - and the new power of the customer - risk a rapid decline in relevance and value to their customers.",
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      "text": "Yet the opportunities are huge. Reorienting around the customer can be a powerful force to accelerate - and steer - innovation in your organisation.",
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      "text": "We stay innovative in response to our customers and we have a relentless energy for constant improvement and challenging the existing ways things are done. There is no room for complacency. We are always creating new products and responding to macroeconomic changes.",
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      "text": "The people on the ground now know their organisations' chief executives are sufficiently committed to innovation to put money on the table and back their innovations. That gives a significant amount of reassurance to people that it is okay to innovate. It is okay to have ideas. - John Pelton MBE, Director, CH2M (formerly Crossrail's lead for innovation)",
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