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      "text": "The inconvenient truth is that despite the power of new technologies, and the ability of innovation to unlock new growth opportunities, too many organisations are missing out.",
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      "text": "66% confirm their organisations will not survive without innovation; 24% are fully confident they have defined the skills and activities they need to be innovative; 37% say their organisation has made no, or only minimal, changes to its innovation approach; 50% do not believe their leaders fully display the vision and passion needed to make innovation happen",
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      "text": "focus on the future; design innovation into your organisation; create an innovation culture; build a network for innovation",
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      "text": "Over 500 years ago Machiavelli documented the difficulty in asking people to adopt new customs or processes and how those with an interest in the status quo resist innovative ideas. Yet, time and time again, we see innovation leaders create disruption, beat the competition and build value. That is what continues to inspire us to share our insights and experiences. We are grateful to the many senior executives who gave their valuable time to participate in our research, and we look forward to discussing our findings with you.",
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      "text": "Despite these very real challenges, we are optimistic. At PA, we have been innovators for over 70 years. Through our work as a consulting, technology and innovation firm, we see successful 'innovation leaders' who are realising a substantial increase in revenue and growth as a direct result of their innovation activity.",
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      "text": "In this year's research 66% of respondents confirm their organisations will not survive without innovation - but only 24% are fully confident they have defined the skills and activities they need to be innovative. Moreover, 50% do not believe their leaders fully display the vision and passion needed to make innovation happen. And despite the seismic changes of recent years - particularly in technology - 37% say their organisation has made no, or only minimal, changes to its innovation approach.",
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      "text": "This report reveals the insights unearthed from our research, combined with opinion formed through our work. It summarises what successful organisations - our 'innovation leaders' - are doing right and offers this as four pragmatic and actionable insights:",
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      "text": "Despite a year full of societal, business and technological changes that offer even greater opportunities for fresh innovation, this year's research confirms skill and will to innovate have not yet improved in most organisations.",
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