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  "notes": "Uses a historical quote to establish the timeless difficulty of change, then pivots to modern business context (Christensen's Innovator's Dilemma).",
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      "text": "At PA, we have proved time and again that innovation – pragmatically applied – can be a powerful force for competitive advantage and growth.",
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      "text": "Is Apple in devices, media, health, communications, software, wearables, retail or payments? Is AT&T in telecoms, connected health, entertainment, cloud computing or the connected home? Boundaries are blurring...",
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      "text": "Innovation matters. The need to change, and the need to strategically manage change, has always been with us. In 1513 Niccolò Machiavelli, historian, diplomat, philosopher, humanist and writer, wrote his philosophical treatise The Prince.",
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