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      "text": "We conducted in-depth interviews with senior leaders across our chosen regions and sectors. We would like to thank them all for their participation. The following are included in this report: Ger Brophy, John Comber, Jaimie Fuller, Chris Gould, Ali Hackett, Hugh Hale, Antony Harper, Ilonka Jankovich, David Ko, Cathy McCaul, John Pelton MBE, Daniel Seewald, Rakesh Sharma, Jay Wright",
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      "text": "After completing our Innovation as Unusual research in 2015, we wanted to take a deeper look at the specific elements required for lasting success in innovation. We carried out extensive discussions with PA experts from a range of disciplines, including innovation, technology, digital, strategy, business design, management and talent. Through the course of these discussions, we covered why organisations innovate, how they innovate and who they involve in innovation. We then carried out an international survey with Longitude Research in late 2016. In total, 821 senior business and government executives completed the survey. Half were at C-level, with the others comprising a mix of senior vice president, board and director-level positions. Respondents were based in the USA (20%), Mexico (6%), the Gulf Cooperation Council states (6%), the Nordics (19%), Central Europe (30%) and the UK and Ireland (19%). The breakdown by sector is as follows: energy and utilities (12%), financial services (13%), life sciences (13%), healthcare (12%), transport and logistics (13%), manufacturing (6%), consumer goods and retail (7%), defence and security (12%) and the public sector (12%).",
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      "text": "ABOUT OUR RESEARCH",
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