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      "text": "To help you build this mature, integrated operating model, we've combined our extensive global experience to build our Innovation Management Framework, which outlines the four pillars of a successful innovation engine.",
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      "text": "1. Novice: Focused on generating ideas - a free flow of creativity with primary focus on exploration.\n2. Advanced: Focused on executing ideas. Useful for incremental innovation.\n3. Expert: Focused on all forms of innovation: incremental, products and services, radical and disruptive.",
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