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      "text": "When we surveyed more than 800 senior executives around the world for our Innovation Matters research, we found only 24 per cent were fully confident they have defined the skills and activities needed to be innovative.",
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      "text": "1. A lack of alignment between innovation and the business strategy\n2. A lack of an operating model that embraces innovation\n3. A lack of a growth mindset",
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      "text": "Without the right culture, it's difficult to attract and retain talent, especially when the competition for their skills is so fierce. We know it's possible to overcome these hurdles - to create opportunity from complexity. Our detailed research into the global innovation landscape shows some organisations are succeeding. And through our work with clients, we've developed established methods to innovate products and services, and embed innovation into operating models and cultures. In this playbook, we share our approach to embedding innovation into an organisation. Our goal is to help leaders of large organisations drive growth through creating a successful innovation operating model by: aligning innovation to business strategy, organising innovation in an efficient and agile way, tracking return on innovation investment, creating a growth mindset. We're passionate about helping organisations transform to deliver long-term growth while becoming more efficient with their resources. Together, we can unlock ingenuity to deliver enduring results - the only mistake would be to stand still.",
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      "kind": "paragraph",
      "text": "Now is the time to reap the benefits of innovation. The world is changing fast, with new technology and business models creating unprecedented opportunities. Disruption is happening everywhere. Yet leaders across industries are missing the growth opportunities it offers by failing to innovate successfully. They're not effectively launching or monetising their ideas. When we surveyed more than 800 senior executives around the world for our Innovation Matters research, we found only 24 per cent were fully confident they have defined the skills and activities needed to be innovative.",
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      "text": "INNOVATION DRIVES GROWTH IN LARGE ORGANISATIONS",
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