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      "text": "1. Discuss your internal and external activation vision, putting each idea on a sticky note. Consider how you want to be seen in five years' time.\n2. Define the key messages you want to convey, both internally and externally. For maximum impact, keep this to fewer than five key messages.\n3. Identify your target audiences, and ensure you have no more than five internal and external audiences.\n4. Discuss how you'll reach your target audience, putting each idea on a sticky note before grouping them and choosing the channels you want to focus on.",
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      "text": "Set your innovation communication strategy to ensure internal and external stakeholders know why you're making a change and how they can help. By aligning what to communicate about your innovation operating model with how, both internally and externally, you'll be able to control how stakeholders perceive the right messages within your organisation and throughout your ecosystem.",
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