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  "documentTitle": "Innovation Engine for Growth Playbook",
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      "text": "1. Define each growth area in a few sentences. Consider the main need you're solving and the trends that relate to the area.\n2. Discuss the impact you want to create within this growth area, putting each idea on a sticky note. Group them together before trying to agree a one-sentence impact statement.\n3. Fill in your key differentiators and enablers for each growth area based on the outcomes of the growth area canvas.\n4. Discuss your current initiatives that relate to each growth area and put each on a sticky note.",
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      "text": "Define the four growth areas you identified with the growth area canvas so you can outline the impact you want to make in each. By defining the key components of each growth area, you'll articulate why and how you want to pursue them, creating a common focus and language among the leadership team.",
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      "text": "STEPS",
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