{
  "docId": "019dd923-5ca1-7489-b639-c1a3910bd8db",
  "docSlug": "7b421abef21bd357",
  "documentTitle": "Innovation Engine for Growth Playbook",
  "authorId": "PAConsulting",
  "authorName": "PA Consulting",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 28,
  "pageCount": 64,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "initiative_list",
  "function": "plan_implementation",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide outlines a 4-step process for identifying growth areas, likely as part of a workshop or strategic planning session.",
  "elementsJson": [
    "paragraph",
    "numbered_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-c1a3910bd8db/28",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-c1a3910bd8db",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-c1a3910bd8db.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-c1a3910bd8db#slide-28",
  "components": [
    {
      "bbox": {
        "h": 0.12,
        "w": 0.08,
        "x": 0.057,
        "y": 0.125
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "26ab67b8-d384-407a-8280-7e41fd3d5a6d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.3,
        "x": 0.353,
        "y": 0.325
      },
      "kind": "list",
      "text": "1. Work with your customer journey experts and business experts on market research to pre-fill the customer needs, market size, customer trends and technology trends fields.\n2. Make sure everyone has the same understanding of this information. Include any questions or remarks before starting the discussions.\n3. Discuss potential challenges and your key differentiators and enablers, putting each on a sticky note.\n   - Potential challenges: What are the potential barriers when answering this need?\n   - Key differentiators: What data, resource or capacity makes your organisation different when answering this need?\n   - Key enablers: What other resources, technology, data, etc. could you use to answer this need?\n4. Identify the four key growth areas to focus on as an organisation.",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6051b5d-7f5b-4800-9075-253fb5e32a66",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.28,
        "x": 0.057,
        "y": 0.325
      },
      "kind": "paragraph",
      "text": "OVERVIEW\nUnderstand market trends and your organisation's key differentiators to make evidence-based decisions about the growth areas you want to target.\nBy gaining an overview of the market demands and trends, you'll understand where you want to play and why, giving you the information needed for the growth areas evaluation canvas.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5cb1f18-f79d-4ad5-a9aa-ff812aa5969d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.23,
        "x": 0.157,
        "y": 0.165
      },
      "kind": "title",
      "text": "GROWTH AREAS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa165825-9d61-4919-ac39-5873c9304758",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Persona",
      "slug": "audience-persona",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "63b7c7d0-49b8-44f6-8804-106ce280b785",
      "evidence": "Understand market trends and your organisation's key differentiators to make evidence-based decisions about the growth areas you want to target.",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}