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  "documentTitle": "Innovation Engine for Growth Playbook",
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  "notes": "Uses a classic Why-What-How structure to define the innovation strategy process.",
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      "text": "Aligning the direction for innovation with the corporate purpose and strategy ensures innovation investments empower your business.",
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      "text": "HOW\nInputs: market, customer and technology research, organisational capability assessment, business strategy and business model assessment, innovation maturity assessment. Exercises: Build key components, define growth areas, define milestones. Output: innovation strategy, growth areas, innovation milestones.",
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      "text": "WHAT\nTo set your direction for innovation, you need to answer three questions: 1. How does your innovation strategy contribute to your business strategy? 2. What are the market and technology trends and customer needs that offer the best opportunities? 3. How will you deliver on your innovation strategy?",
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      "text": "WHY\nAligning the direction for innovation with the corporate purpose and strategy ensures innovation investments empower your business. It's about setting a clear vision of where your organisation is going.",
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      "text": "STRATEGY: SETTING THE DIRECTION FOR INNOVATION",
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