{
  "docId": "019dd923-5ca1-7489-b639-bf71a78a7b81",
  "docSlug": "0f859b638bea7420",
  "documentTitle": "Future of Rail Report",
  "authorId": "PAConsulting",
  "authorName": "PA Consulting",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "pageNumber": 6,
  "pageCount": 40,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "transition",
  "function": "transition",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-bf71a78a7b81/6",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-bf71a78a7b81",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-bf71a78a7b81.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-bf71a78a7b81#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The rail industry has the technology, experience and investment it needs to make this seamless, integrated and passenger-centric railway a reality.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-d9f1-764a-82ed-a74c3b3a0685",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Background image of railway tracks",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ea6c3299-9b1f-4b1d-975e-dd940158b72a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.504,
        "x": 0.248,
        "y": 0.392
      },
      "kind": "paragraph",
      "text": "The rail industry has the technology, experience and investment it needs to make this seamless, integrated and passenger-centric railway a reality. But delivering anything close to this means going beyond existing investment and review plans - past restructuring, digitisation and simpler ticketing - and bringing about a rail revolution.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc5a569f-f1c2-4de5-86b3-3b689ab2860e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.504,
        "x": 0.248,
        "y": 0.291
      },
      "kind": "title",
      "text": "CHANGING TRACK, TODAY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de307663-e66d-4909-86ca-8edded089d7b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 3,
      "beatId": "930723f4-7fc4-4bb1-bd51-8af452714e23",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "The document sets the stage with a situation overview and foreword.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 40,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "6cbf8ab1-9b0b-4595-a704-6272b685c630",
      "evidence": "The document uses the golden circle framework to structure its argument.",
      "position": 0,
      "objective": "To present a clear vision for the future of rail",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}