{
  "docId": "019dd923-5ca1-7489-b639-bf71a78a7b81",
  "docSlug": "0f859b638bea7420",
  "documentTitle": "Future of Rail Report",
  "authorId": "PAConsulting",
  "authorName": "PA Consulting",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "pageNumber": 21,
  "pageCount": 40,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "other",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a narrative 'future-history' approach to explain industry evolution.",
  "elementsJson": [
    "photo",
    "bullet_list"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-bf71a78a7b81/21",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-bf71a78a7b81",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-bf71a78a7b81.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-bf71a78a7b81#slide-21",
  "components": [
    {
      "bbox": {
        "h": 0.42,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Futuristic city scene with train and electric vehicles",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d05bd8bf-49e4-4c69-855a-d49ec958ee36",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.26,
        "x": 0.38,
        "y": 0.62
      },
      "kind": "list",
      "text": "Instead of top-down decisions, communities decided on travel methods; data sharing was kick-started via hackathons; digital twins allowed for modelled simulations.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2411c727-f62c-4c3d-bd2b-f7afbc0f77cc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.26,
        "x": 0.1,
        "y": 0.62
      },
      "kind": "list",
      "text": "Rail has been adaptive and responsive to evolving customer needs; different modes of transport became more integrated; collaboration became routine across the rail supply chain.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "31f9dc3b-8688-4829-af84-9628110b3567",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.26,
        "x": 0.66,
        "y": 0.62
      },
      "kind": "list",
      "text": "Radical culture change meant new commercial drivers; a clear long-term integrated transport strategy offered a vision; a new industry body was formed.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d867345-80d9-488d-8e50-6d2412d4fe97",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.1,
        "y": 0.58
      },
      "kind": "title",
      "text": "How did we get here?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "53751484-1d59-4945-bd98-25f8ff5e74a9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Aha! Moment",
      "slug": "aha-moment",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "cec04632-e425-4e91-95d7-81219b374ddb",
      "evidence": "How did we get here?: rail attracted more investment... not everything succeeded immediately... industry invested in capital equipment, training technology and facilities.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 35,
      "from": 15,
      "beatId": "c1801819-c100-41f3-a823-618636623cd2",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The document presents five key steps to transform the rail industry.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 40,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "6cbf8ab1-9b0b-4595-a704-6272b685c630",
      "evidence": "The document uses the golden circle framework to structure its argument.",
      "position": 0,
      "objective": "To present a clear vision for the future of rail",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}