{
  "docId": "019dd923-5ca1-7489-b639-9fa0e86cc896",
  "docSlug": "96677a30e6c50ebd",
  "documentTitle": "Airline Economic Analysis",
  "authorId": "OliverWyman",
  "authorName": "Oliver Wyman",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.752,
  "pageNumber": 31,
  "pageCount": 41,
  "prevPage": 30,
  "nextPage": 32,
  "slideType": "comparison_table",
  "function": "compare_options",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "The slide uses color-coded seat maps to illustrate break-even points and revenue opportunities for two different airline business models.",
  "elementsJson": [
    "paragraph",
    "infographic",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-9fa0e86cc896/31",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-9fa0e86cc896",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-9fa0e86cc896.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-9fa0e86cc896#slide-31",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The net effect is that more and more seats must be filled to generate a profit.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-d9f0-7525-9c43-398675dfd4e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.82,
        "x": 0.09,
        "y": 0.65
      },
      "kind": "disclaimer",
      "text": "Note: Seat maps are illustrative only and do not recognize differences in individual carrier performance or revenue composition. Illustration based on average industry segment fares, including first, business and coach fares, and assumes same load factors in different classes. Source: PlaneStats.com.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8da46c53-54b9-40e0-bf84-c3dbfbf00e6d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.25,
        "x": 0.45,
        "y": 0.22
      },
      "kind": "image",
      "text": "Value carrier seat map",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ea40eba0-78a4-4372-9dad-9ab8150c068c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.25,
        "x": 0.09,
        "y": 0.22
      },
      "kind": "image",
      "text": "Network carrier seat map",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f8c47313-647b-4a8d-bb5a-6e1a95dafa30",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.25,
        "y": 0.32
      },
      "kind": "legend",
      "text": "Covers Cost, Need to Fill This Seat to B/E, Revenue Opportunity",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "10d59ae6-9cca-4d93-acfa-bbd0af10aef5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.6,
        "y": 0.32
      },
      "kind": "legend",
      "text": "Covers Cost, Profit, Revenue Opportunity",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "62eca050-1b2c-4b55-9431-77052fda0276",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.82,
        "x": 0.09,
        "y": 0.71
      },
      "kind": "paragraph",
      "text": "The net effect is that more and more seats must be filled to generate a profit. Stated differently, there are declining revenue opportunities from selling more seats. Future operating margin gains must depend on yield increases or cost improvements.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3ec88e32-bd51-4588-a8a8-dbfde5a938b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.82,
        "x": 0.09,
        "y": 0.1
      },
      "kind": "paragraph",
      "text": "Using seat maps, Exhibit 27 compares the situation of network carriers and value carriers operating domestically in terms of seats needed to break-even and seats still available to be sold.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e55d9bfc-b574-4804-a9ae-539d5627f346",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.82,
        "x": 0.09,
        "y": 0.17
      },
      "kind": "title",
      "text": "EXHIBIT 27: SEATS NEEDED TO BREAK EVEN, AND STILL AVAILABLE FOR SALE (Q2 2011)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3549a453-cc0a-42dc-97d0-fb371f60fe4f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Comparison frame",
      "slug": "comparison-frame",
      "agent": null,
      "layer": "slide",
      "matchId": "c4bc9f88-c52c-45b6-b63e-dd2a8bf0f6b8",
      "evidence": "Using seat maps, Exhibit 27 compares the situation of network carriers and value carriers operating domestically in terms of seats needed to break-even and seats still available to be sold.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 40,
      "from": 31,
      "beatId": "98c7a56d-daa0-4459-bddc-e639470cacd6",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "The deck offers key takeaways and conclusions",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}