{
  "docId": "019dd923-5ca1-7489-b639-9b53f7eec71a",
  "docSlug": "d24221c9a0aa09cc",
  "documentTitle": "the true value of green: willingness to pay for sustainability in consumer & home electronics",
  "authorId": "OliverWyman",
  "authorName": "Oliver Wyman",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 12,
  "pageCount": 14,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "sparse",
  "nDataPoints": 4,
  "notes": null,
  "elementsJson": [
    "bar_chart_horizontal"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-9b53f7eec71a/12",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-9b53f7eec71a",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-9b53f7eec71a.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-9b53f7eec71a#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.6,
        "x": 0.32,
        "y": 0.1
      },
      "kind": "chart",
      "text": "68% Cheaper, 25% More sustainable, 6% Otherwise not available, 1% Other reasons",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "63815b89-83eb-4b57-a88b-b2d007d5f221",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumer motivation: 68%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-d9f1-764a-82e7-a161a3b36dbb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.35,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Oliver Wyman Consumer Survey 2022 (n=1,300)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9f044bf3-efc3-4152-ba8c-7a238b91cf00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "title",
      "text": "HOWEVER, THE MAIN MOTIVATION WITH “BUYING REFURBISHED” IS THE PRICE",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "94f69637-5e14-4aad-a543-bbc9d05ec811",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Consumer motivation",
      "numberRaw": "68%",
      "numberKind": "percent",
      "actionTitle": "HOWEVER, THE MAIN MOTIVATION WITH \"BUYING REFURBISHED\" IS THE PRICE",
      "calloutText": null,
      "numberScale": null,
      "numberValue": 68,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}