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  "documentTitle": "The Way back home? International consumer study on globalization in consumer & home electronics",
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      "text": "Especially French consumers consider globalization to have a strongly negative impact on the environment and to have overall more disadvantages than advantages",
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      "text": "66% of consumers now have a stronger interest in the origins of products. When buying home & consumer electronics, 65% of consumers now show a stronger interest in domestic brands, 74% in locally produced devices",
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      "text": "Quality and to a lesser extent sustainability are important reasons why consumers choose to buy locally. Data security is particularly relevant for Chinese consumers, while the protection of local brands and jobs is more important to Western respondents",
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      "text": "Local production is especially then relevant for product categories, where trust is involved: 38% find local manufacturers especially important for health-related products. Avoiding the long-distance transportation of heavy & bulky goods is highly relevant to only 29%",
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      "text": "Compared to before the start of COVID and consequent global crises, especially Western consumers care more about where brands are headquartered with a 29% increase in US and 18%/19% in France and Germany. Chinese and Indian consumers with already high values pre-crisis",
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      "text": "A major share of consumers (from 44% in US to 91% in India) feel that our world is too globalized today with respondents from all countries agreeing that complex interconnections between countries have become challenging",
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