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      "text": "Now is the time: Consumer interest is peaking, M&A targets are available, and no household name is yet established – while the market is ready to lift off",
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      "text": "Big is beautiful: Start-ups have been successful in developing new technologies, but many consumers are waiting for their trusted brands to enter the market – assess M&A options to achieve the best of both worlds",
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      "text": "Look to Asia and America: China and USA provide a glimpse into the future of consumer interest in personal and digital health and applications which will become relevant in Europe",
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      "text": "Build a trusted platform: Consumers still have concerns on data protection and quality of tracking / advise. Trustworthy brands will win in the market",
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