{
  "docId": "019dd923-5ca1-7489-b639-56c45bc73b8a",
  "docSlug": "b8d632c847c89a0f",
  "documentTitle": "GenAI Norway Productivity",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 8,
  "pageCount": 26,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "impact_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 48,
  "notes": "The chart uses a stacked bar approach to show value realized by 2030 vs 2045.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-56c45bc73b8a/8",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-56c45bc73b8a",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-56c45bc73b8a.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-56c45bc73b8a#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The potential value unlock from GenAI is 95-159 bn NOK across Norwegian industries.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-d3bc-73c4-a2c5-06a34909b67f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.85,
        "w": 0.6,
        "x": 0.38,
        "y": 0.06
      },
      "kind": "chart",
      "text": "Value potential per industry, bn NOK",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8f9283e3-c5e8-4317-b1c1-cf26725a9a58",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.05,
        "y": 0.78
      },
      "kind": "disclaimer",
      "text": "1. Based on the early adoption scenario... 2. By 2030... 3. Includes utilities... 4. Includes advanced electronics... 5. Includes automotive...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f22a0e0-a0da-409d-986e-4a1ef4db0f27",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "bn NOK: 95-159",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-d3bc-73c4-a2c5-0a71ed94c869",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Internal experts; annual reports; Statista",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d67ae9b3-8ddb-4a0f-a9ee-ebe5d4138064",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "title",
      "text": "The potential value unlock from GenAI is 95-159 bn NOK across Norwegian industries",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "402ba73b-f70c-4ce0-a642-309d68808ff9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "bn NOK",
      "numberRaw": "95-159",
      "numberKind": "plain",
      "actionTitle": "The potential value unlock from GenAI is 95-159 bn NOK across Norwegian industries",
      "calloutText": "The potential value unlock from GenAI is 95-159 bn NOK across Norwegian industries.",
      "numberScale": null,
      "numberValue": 95,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 5,
      "beatId": "e7ef16fa-fee3-4c32-8adf-7c361c8f5532",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Slides 5-10 discuss the challenges and trends related to GenAI adoption.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 5,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "68d3002b-c837-40ca-8544-022988cb310d",
      "evidence": "The document opens with a question about GenAI's impact and closes it by highlighting three main areas.",
      "position": 0,
      "objective": "What are the main areas impacted by GenAI?",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}