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      "text": "Generative AI (GenAI) is experiencing significant momentum globally and is expected to gain traction in Norway with value creation potential of 95-159 bn NOK by 2045 across Norwegian industries.",
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      "text": "Marketing and Sales (28-43 bn NOK), Software Engineering (21-43 bn NOK), and Customer Operations (12-17 bn NOK) will drive the highest amount of value unlock in Norway due to the high degree of “generation” activities i.e., generating content such as marketing material, code and emails. While the highest potential value is expected to be unlocked in the Energy industry (~21 bn NOK), High Tech (~18 bn NOK) is expected to experience a more disruptive shift (7%) following the adoption of GenAI",
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      "text": "We expect Norway to be a leading global adopter of GenAI due to the economic environment, education level of the population, and high degrees of digital adoption. The impact of Generative AI will fall heavily on occupations requiring higher levels of education. Norway is the 10th highest educated country in the world, and much of the workforce is classified as knowledge-workers, typically with high wages. This increases the feasibility of early adoption of GenAI in daily activities",
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