{
  "docId": "019dd923-5ca1-7489-b639-4dda27d9d887",
  "docSlug": "67e4131ec199fc70",
  "documentTitle": "Technology Trends Outlook 2022",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 175,
  "pageCount": 184,
  "prevPage": 174,
  "nextPage": 176,
  "slideType": "industry_trends",
  "function": "present_framework",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "The slide uses a grid-based layout to categorize sustainable consumption patterns and types.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "icon_grid",
    "comparison_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-4dda27d9d887/175",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-4dda27d9d887",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-4dda27d9d887.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-4dda27d9d887#slide-175",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Energy end use contributes to ~50% of GHG emissions, vs ~20% from energy supply and ~30% from non-energy-related emissions",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-d3bb-700a-9d9c-571f517b4ec1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.3,
        "x": 0.04,
        "y": 0.5
      },
      "kind": "list",
      "text": "Waste conscious: Minimizing waste through optimized consumption (eg, of water, plastic)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "10fcd669-28d4-4fbb-a6f9-5cc34bdcbe35",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.52,
        "y": 0.68
      },
      "kind": "list",
      "text": "Individual: Residential buildings, Passenger transportation (eg, personal vehicles), Household consumption (eg, food)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2460fcb2-bd81-4004-a738-911ed38bb273",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.04,
        "y": 0.28
      },
      "kind": "list",
      "text": "6 main patterns reflect enhancements in conscious consumption",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b11de61-e2bb-4acd-a989-228704d74b0b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.3,
        "x": 0.68,
        "y": 0.5
      },
      "kind": "list",
      "text": "Nontoxic: Following processes that emit fewer chemicals and environmental pollutants during production and use",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "61a9d249-2307-4b1c-b1ce-78eb3586e2cc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.3,
        "x": 0.36,
        "y": 0.5
      },
      "kind": "list",
      "text": "Biobased: Prioritizing materials intentionally made from substances derived from living (or once-living) organisms",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "63c7952d-7baa-4b2f-a979-d45ec5062181",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.04,
        "y": 0.34
      },
      "kind": "list",
      "text": "Low carbon: Minimizing greenhouse-gas (GHG) emissions over life cycle of production, use, and disposal",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "749e1782-8137-4a0a-95c4-7eb6bfb7e3a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.68,
        "y": 0.34
      },
      "kind": "list",
      "text": "Biodegradable: Using materials that can be broken down into chemical constituents in ambient conditions (ie, landfill)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "99d18593-3d69-46ae-8f35-4d16de289bdb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.04,
        "y": 0.68
      },
      "kind": "list",
      "text": "Industrial: Industry (eg, mining, chemicals), Sustainable agriculture, Public and industrial transport, Commercial buildings",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9d751760-6f2b-4f62-802b-41ce86c808f9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.36,
        "y": 0.34
      },
      "kind": "list",
      "text": "Reduce, reuse, and recycle: Reusing materials previously used in a product or created as a manufacturing by-product",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d6a11e09-132d-41d7-aa06-a5a3397002e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "GHG emissions: 50%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-d3bb-700a-9d9c-59dae5a4f13f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.92,
        "x": 0.04,
        "y": 0.17
      },
      "kind": "paragraph",
      "text": "Sustainable consumption centers on the use of goods and services that are produced with minimal environmental impact, using low-carbon and sustainable materials. Enabling technologies transform industrial and individual consumption to address environmental risks.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a63b1aa-38be-497c-8cd2-bc5a15bd374f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.92,
        "x": 0.04,
        "y": 0.87
      },
      "kind": "paragraph",
      "text": "Energy end use contributes to ~50% of GHG emissions, vs ~20% from energy supply and ~30% from non-energy-related emissions",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a66c1de8-8b7f-490e-a309-b64c177a54c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.04,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: McKinsey analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "45fcd841-0fba-4218-904d-10e197cb0a35",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.35,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "What is the tech trend about?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cf41389d-7d32-443b-a0cf-49fdd80b8d71",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "GHG emissions",
      "numberRaw": "50%",
      "numberKind": "percent",
      "actionTitle": null,
      "calloutText": "Energy end use contributes to ~50% of GHG emissions, vs ~20% from energy supply and ~30% from non-energy-related emissions",
      "numberScale": null,
      "numberValue": 50,
      "metricFamily": "environment",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "8918a30a-21f2-4a5a-a507-4ced1a2a2d99",
      "evidence": "The slide contains a list of bullet points describing the tech trend of sustainable consumption.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}