{
  "docId": "019dd923-5ca1-7489-b639-4dda27d9d887",
  "docSlug": "67e4131ec199fc70",
  "documentTitle": "Technology Trends Outlook 2022",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 129,
  "pageCount": 184,
  "prevPage": 128,
  "nextPage": 130,
  "slideType": "industry_trends",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a color-coded system (blue for benefits, red for risks) to categorize outcomes.",
  "elementsJson": [
    "headline_text",
    "big_number",
    "paragraph",
    "icon_grid",
    "infographic"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-4dda27d9d887/129",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-4dda27d9d887",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-4dda27d9d887.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-4dda27d9d887#slide-129",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Improving production processes for sustainability and cost-effectiveness while maintaining end-product quality; Adding new capabilities to products.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-d3bb-700a-9d99-7c8eef638a09",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.7,
        "x": 0.24,
        "y": 0.48
      },
      "kind": "list",
      "text": "Reduced carbon footprint. Alternative renewable resources. Personalization in beauty and cosmetics. Disruption in value chain.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04f3b6bd-1fd3-4915-abc6-6a99b557ac90",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.7,
        "x": 0.24,
        "y": 0.25
      },
      "kind": "list",
      "text": "Drop-in: Sustainability-oriented clothing lines leveraging biochemicals. Bioreplacements: Biotech textiles (mushroom leather, spider silk). Biobetter: Cosmetics personalized to skin microbiomes.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ec3d11e6-a5be-47be-a363-87991af3cca2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.04,
        "y": 0.18
      },
      "kind": "metric",
      "text": "$200B–$800B",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "59ded1c8-f245-4d70-8d0a-aa2cac654ced",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Global impact: $200B–$800B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-d3bb-700a-9d99-83f47ddf7f6a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.18,
        "x": 0.04,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "Forecast global impact, 2030–40. Improving production processes for sustainability and cost-effectiveness while maintaining end-product quality. Adding new capabilities to products.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30a5888c-91b4-4a9b-96d2-e1a57644885b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.04,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: \"The Bio Revolution,\" May 2020; expert interviews; McKinsey analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "19564f64-7ca1-4616-a2af-ac10e73c5280",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "What disruptions could the trend enable in consumer goods?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "12a32760-c240-46d6-b886-97d94e73ce93",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Global impact",
      "numberRaw": "$200B–$800B",
      "numberKind": "money",
      "actionTitle": "What disruptions could the trend enable in consumer goods?",
      "calloutText": "Improving production processes for sustainability and cost-effectiveness while maintaining end-product quality; Adding new capabilities to products.",
      "numberScale": "b",
      "numberValue": 200,
      "metricFamily": "other",
      "numberCurrency": "$"
    }
  ],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}