{
  "docId": "019dd923-5ca1-7489-b639-40b6ee655bdd",
  "docSlug": "1eed10dd489bedbc",
  "documentTitle": "Global Hydrogen Flows",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 21,
  "pageCount": 40,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 44,
  "notes": "The slide uses a map background to contextualize regional data. Data points represent 11 regions/global totals across 4 time periods.",
  "elementsJson": [
    "bar_chart_stacked",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-40b6ee655bdd/21",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-40b6ee655bdd",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-40b6ee655bdd.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-40b6ee655bdd#slide-21",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "70 percent of all hydrogen is expected to come from renewable sources by 2050",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-cded-738a-abb2-40ce8e82cd9b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.6,
        "x": 0.35,
        "y": 0.12
      },
      "kind": "chart",
      "text": "Regional hydrogen production projections 2025-2050",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b79b2216-c2e6-4af5-9aa8-8785343a77d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.73,
        "y": 0.06
      },
      "kind": "legend",
      "text": "Low-carbon, Renewable, Gray",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8aa568a5-3f2a-4a3e-8cef-f870e5d731ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "million tons per annum: 682",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-cded-738a-abb2-4788da17ca9b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.04,
        "y": 0.46
      },
      "kind": "paragraph",
      "text": "By 2050, renewable hydrogen will account for 70 percent of overall supply as a result of China's continued expansion and growing trade with other renewable regions.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "06067ec3-3406-4889-abd8-2f896ea654d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.04,
        "y": 0.27
      },
      "kind": "paragraph",
      "text": "Unabated hydrogen derived from natural gas will be reduced significantly by 2040 and fully phased out by 2050. In 2030, nascent low-carbon and renewable-hydrogen production will have a similar share of overall global production and of key markets such as Europe, the Middle East, and North America.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9bd3d014-008d-4f4e-ba2f-2c9ab8d86a04",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.25,
        "x": 0.04,
        "y": 0.38
      },
      "kind": "paragraph",
      "text": "By 2040, the growing supply from Australia, Africa, China, and Latin America will be mostly due to renewable hydrogen, and there will also be strong low-carbon hydrogen growth in the Middle East and North America.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0499029-2b14-4ec7-85e4-64172687c7bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.04,
        "y": 0.17
      },
      "kind": "paragraph",
      "text": "By 2050, hydrogen derived from natural gas without carbon capture will be phased out. If system costs are minimized, the ratio of renewable to low-carbon hydrogen will be 70:30. However, this ratio will differ by geography.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cf4d2755-b3ad-4240-b36f-b75087fca6b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.25,
        "x": 0.04,
        "y": 0.1
      },
      "kind": "title",
      "text": "70 percent of all hydrogen is expected to come from renewable sources by 2050",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "493060ec-76cf-4c77-b933-9f18dca0d4dc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.35,
        "y": 0.06
      },
      "kind": "title",
      "text": "Annual hydrogen production, optimized reference-case scenario, million tons per annum",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "785ddb16-d9a1-4422-98f1-02d8be342b96",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "million tons per annum",
      "numberRaw": "682",
      "numberKind": "plain",
      "actionTitle": null,
      "calloutText": "70 percent of all hydrogen is expected to come from renewable sources by 2050",
      "numberScale": null,
      "numberValue": 682,
      "metricFamily": "environment",
      "numberCurrency": null
    }
  ],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 22,
      "from": 15,
      "beatId": "4eb81dce-20a9-4791-9288-432dce35c8e6",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The deck presents data and analysis on hydrogen production costs, industry trends, and investments in hydrogen infrastructure.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 22,
      "from": 15,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "fe515a14-73a9-442d-b417-313d2848082f",
      "evidence": "The deck presents analysis on the implications of global hydrogen trade for efficient decarbonization.",
      "position": 1,
      "objective": "Understand the implications of global hydrogen trade",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}