{
  "docId": "019dd923-5ca1-7489-b639-40b6ee655bdd",
  "docSlug": "1eed10dd489bedbc",
  "documentTitle": "Global Hydrogen Flows",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 15,
  "pageCount": 40,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "section_divider",
  "function": "transition",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a large image of a hydrogen-powered ship and highlights two key quantitative projections for 2050.",
  "elementsJson": [
    "photo",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-40b6ee655bdd/15",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-40b6ee655bdd",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-40b6ee655bdd.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-40b6ee655bdd#slide-15",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "400 MT of clean global long-distance hydrogen and derivative transport expected by 2050",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-cded-738a-abb1-655e0caccca0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.45,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Hydrogen-powered ship",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b06367b8-d680-4f28-b856-b990a4b815ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.51,
        "y": 0.55
      },
      "kind": "metric",
      "text": "400 MT of clean global long-distance hydrogen and derivative transport expected by 2050",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e013291-f5d8-49f2-89ee-c4daba65ecde",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.51,
        "y": 0.7
      },
      "kind": "metric",
      "text": "250 MT of hydrogen and derivatives supplied domestically in North America and China by 2050",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c68935be-a57e-4d92-b137-f103f6114945",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Hydrogen transport volume: 400 MT",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-cded-738a-abb1-691db2f9aeb2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.02,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Global Hydrogen Flows: Hydrogen trade as a key enabler for efficient decarbonization. Hydrogen Council, McKinsey & Company",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "90a4c91e-29aa-4c3c-a3c8-bc62d8f1a4e2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.51,
        "y": 0.145
      },
      "kind": "title",
      "text": "02 Efficient decarbonization trade implications",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e8c7931-043d-422b-9dc0-47ce72d0420b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Hydrogen transport volume",
      "numberRaw": "400 MT",
      "numberKind": "plain",
      "actionTitle": "Efficient decarbonization trade implications",
      "calloutText": "400 MT of clean global long-distance hydrogen and derivative transport expected by 2050",
      "numberScale": null,
      "numberValue": 400,
      "metricFamily": "environment",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Section divider",
      "slug": "section-divider",
      "agent": null,
      "layer": "slide",
      "matchId": "059fa01a-4f28-4fdf-966d-22456e4b4469",
      "evidence": "The slide is titled '02 Efficient decarbonization trade implications'.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 22,
      "from": 15,
      "beatId": "4eb81dce-20a9-4791-9288-432dce35c8e6",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The deck presents data and analysis on hydrogen production costs, industry trends, and investments in hydrogen infrastructure.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 22,
      "from": 15,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "fe515a14-73a9-442d-b417-313d2848082f",
      "evidence": "The deck presents analysis on the implications of global hydrogen trade for efficient decarbonization.",
      "position": 1,
      "objective": "Understand the implications of global hydrogen trade",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}