{
  "docId": "019dd923-5ca1-7489-b639-31a82b5026d5",
  "docSlug": "d11f93df83b7d47b",
  "documentTitle": "Transportation Warehousing Sector",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 28,
  "pageCount": 40,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "client_example",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "Includes a footnote regarding a specific proposal by Councilmember Allen.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "callout_box",
    "footnote",
    "logo_grid",
    "photo",
    "infographic"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-31a82b5026d5/28",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-31a82b5026d5",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-31a82b5026d5.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-31a82b5026d5#slide-28",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The District could consider addressing equity concerns by expanding existing subsidies and providing additional subsidies for low-income residents.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-d3be-700b-83d3-e87b34df5b30",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.6,
        "x": 0.36,
        "y": 0.65
      },
      "kind": "image",
      "text": "ORCA card and transit mode icons",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "95ca536f-0b22-40a4-a060-a6c28d1ecd07",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.6,
        "x": 0.36,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Seattle: “King County Metro has long offered discounted fares to make transit service more affordable and accessible. In addition to existing programs for youth, seniors, and disabled riders, Metro recently expanded the Human Services Ticket Program and introduced the ORCA LIFT low-income fare in 2015.” According to King Country Metro, “The ORCA LIFT program offers a reduced transit fare for people with incomes at or below 200% of the federal poverty level. Enrollment is available at locations across King County and partner agencies like King County Public Health verify income of participants through existing benefits programs like Apple Health, Social Security and Employment Security. Metro reached out to the public in spring 2017 to develop recommendations for simplifying fares. We created a stakeholder advisory group, briefed and interviewed interested groups, and gathered two rounds of public feedback. This led the Executive to propose a simplified fare structure of a flat fare of $2.75 at all times, regardless of time or distance, which was adopted by King County Council and took effect in summer 2017.”",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1d3d6cf4-15dc-4fee-a9bd-5b27b1c1eeb3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.3,
        "x": 0.04,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "The District already provides some transit subsidies through a number of sources: The “Kids Ride Free” program allows students to ride MetroBus, Metrorail, and the DC Circulator for free within the District. SmartBenefits allows employers to offer tax-free commuting to employees – with no fee to employees. The Transportation Benefits Equity Amendment requires companies in the District that offer employees free or subsidized parking to also offer subsidized transit fare. The District could consider addressing equity concerns by expanding existing subsidies and providing additional subsidies for low-income residents. Revenue sources for this program could come from other initiatives, such as dynamic pricing on certain roads or a cordon fee.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f80f342-d861-401b-aa64-3dd4edd7eb10",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.95,
        "x": 0.04,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "1. Proposals for such a program do exist, such as Councilmember Allen’s proposal to provide a $100 monthly transit subsidy to every DC resident. Source: DDOT; WMATA; DC Council; King County",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a893e9e3-b5de-4798-b3e7-063c15d29ba6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.75,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "title",
      "text": "4h: Provide subsidies for low-income residents for transit usage",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ec2ecdd9-1056-45f7-9358-83fe8808d6e3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 29,
      "from": 23,
      "beatId": "04e26d6b-d258-4707-8cff-e69971469c03",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Case Study",
      "beatSlug": null,
      "evidence": "The document presents several case studies of initiatives to address the challenges faced by the transportation sector in DC, including increasing integration and agility of existing networks and investing in streetscape and mobility solutions.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 40,
      "from": 28,
      "beatId": "1b569ef5-a6bd-4de2-ad55-112186af1871",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Client Example",
      "beatSlug": null,
      "evidence": "The document presents several client examples of successful initiatives, including providing subsidies for low-income residents and fastracking Vision Zero initiatives.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 29,
      "from": 23,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "55115bcf-765e-46f9-9c16-3db3a120771f",
      "evidence": "The document presents several case studies of initiatives to address the challenges faced by the transportation sector in DC.",
      "position": 2,
      "objective": "Present initiatives to address the challenges faced by the transportation sector in DC",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.7,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}