{
  "docId": "019dd923-5ca1-7489-b639-2a08d768646b",
  "docSlug": "5a3b70353c277846",
  "documentTitle": "Chilean Hydrogen Pathway",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 44,
  "pageCount": 65,
  "prevPage": 43,
  "nextPage": 45,
  "slideType": "competitive_analysis",
  "function": "compare_options",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The chart is a conceptual bar chart illustrating the cost structure trade-off.",
  "elementsJson": [
    "numbered_list",
    "bar_chart_stacked",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-2a08d768646b/44",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-2a08d768646b",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-2a08d768646b.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-2a08d768646b#slide-44",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Chile’s strategic position will depend on the offset between lower production costs and higher transpiration costs",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-cdee-73ea-b07f-637261361435",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.4,
        "x": 0.53,
        "y": 0.5
      },
      "kind": "chart",
      "text": "Conceptual comparison of Chile vs potential competitors on production and transportation costs",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e09128c-f1b0-43ea-bfb6-f50a7677f2ca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.53,
        "y": 0.38
      },
      "kind": "legend",
      "text": "Production costs; Transportation costs",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d4d3c336-fe36-47c1-b5c5-4f8e742c8b13",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.4,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "list",
      "text": "1. Hydrogen roadmaps and decarbonization targets of main net importer markets of green hydrogen and derivatives\n2. Chile's production and transportation costs vs potential competitors to serve those markets\n3. Acceleration of export production capacity development to capture potential market share",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0bc07f09-8545-4590-af51-070976fc2b59",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Cost to market",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-cdee-73ea-b07f-67d7905831eb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.53,
        "y": 0.25
      },
      "kind": "title",
      "text": "Chile's strategic position will depend on the offset between lower production costs and higher transpiration costs",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bbd566b0-6f82-4eac-b801-0591522c626d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "3.2 / Factor that will influence Chilean export competitiveness",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bdd62959-47c0-4d95-a199-52409292a4cc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 46,
      "from": 40,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "56627409-1606-4b19-afd5-2130fb73cbce",
      "evidence": "The deck presents a clear case for Chile's competitive advantages, including its renewable energy resources and strategic location.",
      "position": 1,
      "objective": "Why is Chile well-positioned to become a major player in the global hydrogen market?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}