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  "docId": "019dd923-5ca1-7489-b639-2a08d768646b",
  "docSlug": "5a3b70353c277846",
  "documentTitle": "Chilean Hydrogen Pathway",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
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  "notes": "The slide uses a stacked bar chart approach to show market growth over time, with additional summary metrics for total USD and GW Electrolyzer capacity.",
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      "kind": "chart",
      "text": "Estimated market size for Chilean exports",
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      "kind": "disclaimer",
      "text": "1 Total of Ammonia + Hydrogen exports. Source: Team analysis; National hydrogen roadmaps of the respective countries",
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      "kind": "legend",
      "text": "LATAM, USA, Japan/Korea, China, Europe",
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      "text": "USD B: 24",
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      "kind": "title",
      "text": "3.1 / Export markets have the potential to ramp up starting 2025, provided that long term contracts are brokered with international players",
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      "name": "Golden Circle",
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      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "evidence": "The deck presents a clear case for Chile's competitive advantages, including its renewable energy resources and strategic location.",
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      "objective": "Why is Chile well-positioned to become a major player in the global hydrogen market?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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