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  "documentTitle": "SDG Guide for Business Leaders",
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      "text": "Many consumers value sustainability as 50% are willing to pay a premium of 13-16% for sustainable products.",
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      "text": "% young workers selecting reason as \"very important\" when choosing to work for an organization (Millennials vs GenZ)",
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      "text": "Share of consumers picking green vs % premium paid for green product (Electronics, Automotive, Packaging, Buildings, Furniture)",
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      "text": "Millennials were born between 1980 and 1994 with Gen Z being the following generation born between 1995 and 2015\nThe data indicates that the younger the generation, the larger the focus is on sustainability when choosing an employer",
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      "text": "The graph is showing how willing consumers are to pay a premium to obtain a sustainable solution within 5 categories\n50% of consumers would pay a 16% premium for green packaging, and 15% would pay a 25% premium",
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      "text": "SOURCE: Deloitte Millennial Survey, 2018; McKinsey European Consumer Survey, 2012",
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