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      "text": "6. Shared value – how are the SDG initiatives creating value for your stakeholders (externalities) as well as your shareholders?",
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      "text": "2. Define what is material/important to your company based on your SDG initiatives",
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      "text": "5. Start tracking the impact enabled by the SDG initiatives and gain overview",
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      "text": "3. Understand and define which KPIs to use to measure the SDG initiatives and the underlying activities",
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      "kind": "paragraph",
      "text": "1. Understand how your company affects its surroundings – inside out; Understand how the surroundings affect your company – outside in",
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      "text": "SOURCE: \"De 50 største virksomheders rapportering om samfundsansvar\", Birgitte Mogensen, CSR.dk, 2019",
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      "text": "To identify the impact of the sustainability initiatives, we suggest this 6-step approach to allow for tracking and communication of the shared value",
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