{
  "docId": "019dd923-5ca1-7489-b639-1de51d63341f",
  "docSlug": "9e1829510ee4cfe6",
  "documentTitle": "SDG Guide for Business Leaders",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 20,
  "pageCount": 52,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "strategic_options",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a 2x2 matrix layout to categorize the four strategic directions of the McKinsey Sustainability Compass.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "process_diagram",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-1de51d63341f/20",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-1de51d63341f",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-1de51d63341f.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-1de51d63341f#slide-20",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Sustainability as a core part of the company strategy is a choice. There are 4 overall areas in which you can generate business value.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-d3bc-73c4-a2b5-5257c1223f74",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.42,
        "y": 0.2
      },
      "kind": "framework",
      "text": "McKinsey Sustainability Compass",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa62d77c-106e-47dc-9522-9c0a22b81cce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.75,
        "x": 0.21,
        "y": 0.25
      },
      "kind": "list",
      "text": "Younger generations and an increasing number of employees are looking for companies with a clear mission with sustainability as a core part. 193 countries have agreed to pursue the SDGs and may use legislative measures or cause reputational scrutiny. The SDGs shape existing markets and create new markets full of growth opportunities. Potential for optimizing consumption of water, energy, raw materials, etc., to decrease cost",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b9bc6080-47ab-41d8-8dbc-e110e386f668",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.18,
        "x": 0.02,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "Introduction to the McKinsey Sustainability Compass. Sustainability as a core part of the company strategy is a choice. There are 4 overall areas in which you can generate business value: Organizational performance, Risk management, Growth, Return on capital",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3cf62b31-0793-4961-af76-4f51ca801786",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.01,
        "y": 0.97
      },
      "kind": "source-note",
      "text": "Source: McKinsey Sustainable Enterprise service line",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d154f4ab-a8d3-429a-ac08-c981c940e0a1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.85,
        "x": 0.08,
        "y": 0.03
      },
      "kind": "title",
      "text": "1 The SDGs can drive business value from 4 strategic directions as demonstrated by the McKinsey Sustainability Compass",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae52f421-7453-4230-91fe-5a3eb0c90438",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "matrix-2x2",
      "slug": null,
      "matchId": "1c3a24f4-dfd7-40bd-852a-c0281645254d",
      "evidence": "The central diagram is a 2x2 matrix representing the McKinsey Sustainability Compass.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 28,
      "from": 18,
      "beatId": "047b4382-78f6-41a8-aaaf-62efd236c460",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The document provides a guide on how to create value from the SDGs using the McKinsey Sustainability Compass.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 7,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "7bf568a2-6c79-4f2c-bdbc-cd59b56e7323",
      "evidence": "The document uses the golden circle framework to explain how the SDGs can drive business value.",
      "position": 0,
      "objective": "How can the SDGs drive business value?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}