{
  "docId": "019dd923-5ca1-7489-b639-1de51d63341f",
  "docSlug": "9e1829510ee4cfe6",
  "documentTitle": "SDG Guide for Business Leaders",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 16,
  "pageCount": 52,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a 'before-after' or 'problem-solution' framing structure.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "icon_grid"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-1de51d63341f/16",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-1de51d63341f",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-1de51d63341f.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-1de51d63341f#slide-16",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "But there are ways to increase your odds of success",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-d3bc-73c4-a2b5-aef0c3f80549",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.3,
        "x": 0.65,
        "y": 0.2
      },
      "kind": "list",
      "text": "But there are ways to increase your odds of success: SDG strategic planning should stand out from day-to-day operations; Eliminate conventional beliefs; Full senior management buy-in; Clear and actionable execution plan",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f73f3ed-b6b1-42a7-8f58-ff2689a57e58",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.25,
        "x": 0.35,
        "y": 0.2
      },
      "kind": "list",
      "text": "It is challenging because ... Truly strategic choices require deep commitment and you have to make bold trade-offs; You must get ahead of fundamental trends and navigate toward a highly uncertain future; Market forces are always at work to neutralize advantages and erode economic profit",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "93ed712a-bdcb-4492-a5a0-5226ae7d2db9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.25,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "list",
      "text": "An SDG strategy is ... An integrated set of hard-to-reverse choices; Made ahead of time in the face of uncertainty; Meant to create and capture economic profit in addition to social value",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eee0a136-c6c8-427a-bcd6-53c2d9f94809",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Developing and executing a truly winning SDG strategy is challenging, but there are ways to improve the odds of beating competition",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee228c07-8e85-42e6-b96c-ef3eab97fdd8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "215e46bc-dca6-4665-92c6-a9399eb34bcb",
      "evidence": "It is challenging because ... Truly strategic choices require deep commitment and you have to make bold trade-offs",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "92d33079-f567-4117-819d-c3849c9d0aaa",
      "evidence": "Contrasts the definition/challenges of a strategy with the ways to improve success.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 17,
      "from": 16,
      "beatId": "4c67a424-419d-477c-8cfb-2df3d0268208",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The document highlights the challenges of developing and executing a winning SDG strategy.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 7,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "7bf568a2-6c79-4f2c-bdbc-cd59b56e7323",
      "evidence": "The document uses the golden circle framework to explain how the SDGs can drive business value.",
      "position": 0,
      "objective": "How can the SDGs drive business value?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}