{
  "docId": "019dd923-5ca1-7489-b639-1de51d63341f",
  "docSlug": "9e1829510ee4cfe6",
  "documentTitle": "SDG Guide for Business Leaders",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 13,
  "pageCount": 52,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 187,
  "notes": "The table uses a color-coded heatmap (shades of grey) to indicate potential, with darker shades representing greater potential.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "bullet_list",
    "data_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b639-1de51d63341f/13",
  "deckHref": "/decks/019dd923-5ca1-7489-b639-1de51d63341f",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b639-1de51d63341f.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b639-1de51d63341f#slide-13",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "There is a broad variety in where companies see opportunity for value creation, both from an SDG as well as a strategic perspective.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-d3bc-73c4-a2b5-29d26f2326a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.7,
        "y": 0.1
      },
      "kind": "legend",
      "text": "# of responses; Greatest potential (dark grey) to Least potential (light grey)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "47517523-1f34-4a1f-890b-3b22eecfad0a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.15,
        "x": 0.02,
        "y": 0.0017
      },
      "kind": "list",
      "text": "Key takeaways: +800 ideas on how to incorporate the SDGs into the core strategy have been generated through the ~20 workshops conducted across Denmark. There is a broad variety in where companies see opportunity for value creation, both from an SDG as well as a strategic perspective. These are all ideas generated within the 3-hour workshops, and there may still be opportunities to generate value through the SDGs that the companies are yet to realize.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "add7bd89-ca7e-45fe-b18b-021865bb1da2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Number of initiatives: 830",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-d3bc-73c4-a2b5-2d8cc78b028a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.83,
        "x": 0.15,
        "y": 0.0015
      },
      "kind": "table",
      "text": "Heatmap matrix of 12 business categories vs 17 SDGs with counts of initiatives.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f1f56934-b8ea-4d6d-8aff-5717e8662e6c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.85,
        "x": 0.08,
        "y": 0.03
      },
      "kind": "title",
      "text": "Our workshops have shown where ~300 Danish executives believe their company could create value through 830 initiatives",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "faa8c215-9955-4650-a0e0-ff2474c9ca89",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Number of initiatives",
      "numberRaw": "830",
      "numberKind": "plain",
      "actionTitle": "Our workshops have shown where ~300 Danish executives believe their company could create value through 830 initiatives",
      "calloutText": "There is a broad variety in where companies see opportunity for value creation, both from an SDG as well as a strategic perspective.",
      "numberScale": null,
      "numberValue": 830,
      "metricFamily": "volume_count",
      "numberCurrency": null
    }
  ],
  "tools": [],
  "frameworks": [
    {
      "name": "UN Sustainable Development Goals",
      "slug": null,
      "matchId": "4e80dbeb-b918-4d85-a53e-19aabe2dff16",
      "evidence": "The table columns are labeled 1-17 corresponding to the 17 UN SDGs.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 20,
      "from": 7,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "7bf568a2-6c79-4f2c-bdbc-cd59b56e7323",
      "evidence": "The document uses the golden circle framework to explain how the SDGs can drive business value.",
      "position": 0,
      "objective": "How can the SDGs drive business value?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}